Strategic database marketing

Book Cover
Publisher:
NTC Business Books,
Pub. Date:
[1994]
Language:
English
Description
Shows marketers and business managers how to take advantage of the opportunities technologies have made available to them. This book explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; and the critical role of database marketing in business growth.
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Contributors:
ISBN:
9780844232324
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Grouping Information

Grouped Work IDe1c1cc42-a7a5-39a9-02d8-53e7dc215223
Grouping Titlestrategic database marketing
Grouping Authorjackson rob
Grouping Categorybook
Last Grouping Update2018-10-10 01:06:21AM
Last Indexed2020-01-26 02:56:35AM

Solr Details

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ils:.b11725771BookBooksEnglishNTC Business Books, [1994]pages cm.
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subject_facetDatabase marketing
title_displayStrategic database marketing
title_fullStrategic database marketing / Robert R. Jackson, Paul Wang
title_shortStrategic database marketing
topic_facetDatabase marketing